Welcome to Gene's Family Market Welcome to Gene's Family Market

About Gene's Family Market, Your Favorite Family Market

About Gene's Family Market About Gene's Family Market About Gene's Family Market

Stop in - We can't wait to see you again!

You’ll feel like family when you shop at Gene’s Family Market. When you come in and shop our clean store you’ll be greeted by friendly smiles and helpful associates ready to assist you.

Enjoy shopping our well stocked Meat department where you’ll find a Full Service Meat Counter ready to custom cut your selection. We offer fresh USDA Choice beef, as well as custom products like Gene’s own store–made sausage, a customer favorite!

Browse well stocked shelves of favorite name–brand products, along with Made‐in‐Michigan items and the Our Family® brand, one of the oldest and most established brands in the country, backed by a 200% Freshness Guarantee.

From our deli and bakery experts ready to assist with your next event to our friendly, smiling cashiers and baggers at checkout you'll find the value, quality and experience you're looking for along with the convenience of getting in and out as quickly as you’d like.

And when you come in, don't be surprised if our friendly staff greets you by name! We're ready every day to serve you and make your shopping experience at Gene's the best you've ever had, because that's how family should be treated.

  Elliott And Larissa Vanderlaan

History Of Gene's Family Market

November 1952 - Gene Sorden completed his time in the United States Army and started working at Johnson's Market in Newaygo

1954 - Gene Sorden started as a manager at Mumson's Market in Grant, not knowing that it would become Gene's Market in the future

1955 - Gene left Mumson’s to work for Harold's IGA in Newaygo. Here he learned the fine points of the grocery business from one of the best grocers in the area

1957 - Gene went to manage the old Mumson Market. Fred Vandenbelt and Gene were partners until 1964 when Gene bought Fred's shares

1958 - Gene hired a well–known meat cutter in the area, Jim Hepinstall. This was a huge turning point. As Gene's children grew all of them became workers at the store. They started by sorting bottles and worked their way up. When Gene's youngest son started school, Gene's wife Elaine came to the store as produce manager. Now Gene had a meat cutter and a produce manager

1970 - Gene built an addition that doubled the store in size. When the addition was built, the size of the staff also doubled

Early 1980s - Dan and Joe (Gene's sons) realized that they needed a larger store

1985 - Land was purchased and planning for the new location began

1987 - The new location was ready to open with Joe as Manager and Dan as Assistant Meat Manager

1992 - The second store in Croton was opened with Dan as Manager

1994 - Elaine and Gene both retired from Gene's Family Market

2017 - Joe and Dan sold both stores to Elliott and LaRissa Vanderlaan


Gene's Family Market


Sun. – Weds. 7:00am to 9:00pm
Thurs. – Sat. 7:00am to 10:00pm


Gene's Family Market


Sun. – Weds. 7:00am to 9:00pm
Thurs. – Sat. 7:00am to 10:00pm


Bissell Rental at Gene's Family Market
Dry cleaning at Gene's Family Market
Gene's Family Market accepts the Michigan Bridge Card
Blue Rhino Propane at Gene's Family Market
Gene's Family Market offers gift cards

Departments at Gene's Family Market

  • Bakery (full-service)
  • Beer & Wine
  • Dairy
  • Deli (full-service)
  • Floral
  • Frozen
  • General Merchandise
  • Greeting Cards
  • Grocery
  • Health & Beauty
  • Meat & Seafood
  • Produce

Services at Gene's Family Market

  • Baggers & Carryout
  • Bissell Rental (Croton location only)
  • Cake Decorating
  • Cigarettes & Tobacco
  • Copy & Fax Services
  • Deli Trays & Party Platters
  • Dry Cleaning Service
  • EBT & WIC
  • Electric Carts
  • Friendly Cashiers at checkout
  • Gift Cards
  • Money Orders (Croton Only)
  • Newspapers
  • Postage Stamps
  • Propane Exchange
  • Reusable Shopping Bags
  • Special Order